Post by account_disabled on Feb 22, 2024 6:46:32 GMT -5
Choosing a market niche is a challenge for professionals in all areas… and, in the case of personal trainers, it is no different! Without defining your market niche , it is very difficult to communicate with your audience and stand out from your competitors . Furthermore, without having a defined niche, it is difficult to choose what you will focus your studies on and look for professional experiences that allow you to gain experience in a certain area. Therefore, defining your market niche is not just strategic – it is essential! personal-finds-your-market-niche How to choose a market niche? To choose the market niche, people usually take 3 factors into consideration: Passion , which is your interest in working with a certain subject; Vocation , which is someone's set of skills to meet a specific need in the job market, that mix of technical and behavioral skills that the person uses to solve a professional problem. In other words: the vocation has to do with your training in the area of Physical Education and other useful knowledge for your work; And, finally, there is the profession , which only exists when there are vacancies or opportunities for paid work Most of the time, these 3 factors do not go together – and that is why situations like: Having a passion for a certain area, but not (yet) having the necessary vocation to work professionally in it – that is, a person who needs to study more and gain more experience in what they are interested in.
Or, it happens that a person already has the passion and vocation to work in an area, but does not have access to opportunities to transform these 2 factors into a profession – that is, pay the bills by working on what they like and know how to do well! And, finally, the opposite also happens: there are full of vacancies for a profession that you simply have no passion for or have the slightest vocation for Lebanon Mobile Number List pursuing. So, professor, come with me and I'll help you align these 3 factors – passion, vocation and profession – so you can find your market niche once and for all and always start the month with paid bills! Tip number 1: Passion Make a list of situations that you would really like to work on daily. For example, someone could make a list of passions like this: Working with hypertrophy to help people gain muscle mass Serving male students Training middle-aged people (from 40 years old) Do you understand how it works, guys? Now analyze: What are YOUR passions within your career as a personal trainer? What types of customers would YOU like to serve? They can be men, women, couples, pregnant women, elderly people… What fitness goals would YOU like to help them achieve? It could be hypertrophy, weight loss, race preparation… So, write down what your passions are as a personal trainer! Tip number 2: Vocation Think about your degree , the complementary courses you've already taken, the internships and jobs you've had.
Think that, if there were a vacancy to work directly with your passions, your knowledge and experience would help you get the job? get this job ? If so, great: it means your vocation is aligned with your passion! Then, if an opportunity arises for you to work in this area that you love so much, you will already have the information and practice to compete for the position and make it your profession. So, for example, if your passion were to serve middle-aged men who want to gain muscle mass, you would need to have courses and experiences focused on hypertrophy, use of supplements, protein nutrition, things like that. Now, guys, if you've already analyzed your CV and felt unprepared to work in the area you like, you need to continue developing your vocation so as not to deliver a poor quality service and harm your personal brand ! So, Prof: Do you feel PREPARED to work with your passion? Do you currently have the vocation for this? Tip number 3: Profession Finally, when we already have the passion and vocation, the time comes to find or create opportunities to transform them into a profession. And, for this, it is essential to define your market niche ! The niche market is a group of people who have a similar problem and, therefore, look for experts on the subject. And, think with me, folks: if you're passionate about a subject, you've studied a lot about it, you've worked a lot with it.